As I sit here at my desk pondering my lunch options, the question "WHY CAN"T I GET FREE TACOZ?" keeps running through my mind. I can't help it. All I want is a somewhat stale crescent of tortilla stuffed with "meat", brown lettuce, chopped tomatoes and some shredded cheese.
Okay, I'm lying. That would actually make me sick. But if it was free, I would totally eat it. And on October 28, all of America will feel the same way thanks to Jason Bartlett, unlikely playoff hero.
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You see, as 'Duk notes in photo/screenshot form, Bartlett's steal of a base in the fifth inning last night got everyone in America a free taco on the 28th (*sadly only from 2 pm until 6 pm -- other restrictions may apply, including a maximum value of 12 cents and no more than 1,000 tacos handed out per state; see Terms of Contest and Official Taco Bell Rules for details).
This is the second year in a row that Taco Bell has done such a contest/promotional event in the World Series, and the second year they have lost. And by "lost", I do of course mean "made a ton of money because no one in their right mind will only eat one freaking crunchy taco when they make a run for the border".
It's strange though, to me, that they wouldn't be better at marketing for this thing though. You have America captive, so why not give them something that you're trying to promote? Like say a new taco with layer after layer of outer crust, finished with a Chicago-style pizza and blueberry pancake and "deep fried to perfection."
No, seriously. Giveaway something new that doesn't taste like roadkill (it's still guaranteed to be cheap ...) and makes America come back to your freaking taco stand more often. It's not rocket science.