Kobe Bryant Was Just Like You: Obsessed With Allen Iverson

In what is essentially a very smart piece of marketing for a sports drink, Kobe Bryant shares a few stories in The Players Tribune about how he was obsessed with Allen Iverson's game when he first entered the NBA as a member of the Los Angeles Lakers.

Long story short: A.I. was really good and Kobe wasn't so good yet. A.I. lit Kobe up one game. Kobe was sad. Kobe studied tape. Obsessively. He used the word "Musecage." He obsessed over getting better and getting back at A.I.

And he did one time. And it made him happy.

Kobe does not work like the rest of us. A sampling:

I had to study this man maniacally.
I obsessively read every article and book I could find about AI. I obsessively watched every game he had played, going back to the IUPU All-American Game. I obsessively studied his every success, and his every struggle. I obsessively searched for any weakness I could find.
I searched the world for musings to add to my AI Musecage.
This led me to study how great white sharks hunt seals off the coast of South Africa.
The patience. The timing. The angles.

All of this is to say: drink Body Armor sports drink. Based on the below clip, you'd think the sports drink could also be worn as a fancy cologne.