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A national company is severing ties with the Nittany Lions.
Cars.com, a website visited by more than 10 million people every month, made the decision to pull its advertisements from airing during Penn State games, in the wake of the recent sex abuse scandal, according to the Philadelphia Inquirer.
The company informed ESPN of their decision to yank their ads a few days before the Penn State vs. Nebraska game on Nov. 12.
"As a proud, longtime supporter of ESPN College Football, it's important to us that we're building our brand in a way that celebrates the sport, its fans and the dedication of its student athletes," said Ron Hall, Cars.com spokesman in a statement released to the Inquirer.
Cars.com is also pulling ads from the Penn State vs. Ohio State game on Nov. 19 .
In partnership with NBC Sports Philadelphia
Pepsico, which owns the brands Pepsi, Gatorade, Frito-Lay, and Quaker Oats, also advertises during Penn State football games. The company plans on continuing to run their ads during games.
"We are very concerned about the current allegations surrounding certain individuals at Penn State University, but will continue to honor our longstanding relationship," said Pepsico in a statement to the Inky.
A Pennsylvania company recently made headlines over their decision to distance themselves from the Penn State scandal.
Meadows Racetrack and Casino, located 30 minutes south of Pittsburgh, put Hall of Fame running back Franco Harris on hiatus after he vocally defended Joe Paterno.
Harris was recently signed on as a spokesman for the Meadows.
Harris, who played for Penn State under Paterno, said the school’s board of trustees showed “no courage” in their decision to fire Paterno, according to the Associated Press.
Public relations experts say that the University will suffer the effects of the scandal for some time.
"Penn State will likely be a risky investment for major corporations for a while to come, as the story's not over and will probably be kept alive with years of litigation," President of Makovsky & Co. Kenneth D. Makovsky told the Philadelphia Inquirer.