Get ready for the ultimate March Madness bromance in your man cave.
Consider it a reward for your annual endurance of Valentine's Day.
Turner Sports will satisfy the deep desires of men in Philly and the rest of America by declaring the first-ever National Bracket Day to be held March 14.
Turner is teaming up with the NCAA by deploying street teams armed with Division I NCAA Basketball Championship brackets to college campuses nationwide just in time for the tourney's opening tip Tuesday March 15.
As if the madness wasn't already enough, nearly all 68 tournament-qualifying campuses will be bombarded. Major cities like Philadelphia, New York City, Washington D.C., and Chicago will also be on the bracket warpath.
Along with the ground patrol, basketball fanatics can watch a one-hour bracket special at March Madness on Demand at NCAA.com or visit the Big Apple where Big East contender
"Bracket Lounge" is the epicenter of NBD, inside the Time Warner Building in New York. The Lounge is supposed to be the ultimate tourney pad with a monstrous bracket, catering to the most die-hard college hoops fans.
Sports
In partnership with NBC Sports Philadelphia
Fact: March is the most unproductive month of work in the office, so channel that energy into a bracket worth bragging about at the water cooler.
This year you have no excuse for being that Charlie Sheen train wreck who makes his picks according to the coolest mascot.
Follow Matthew on Twitter @matthewnadu
