Ice cream purveyor Ben & Jerry's has joined Australia's fight for marriage equality, banning customers in the country from ordering two scoops of the same flavor.
The ban is part of a campaign to push for parliamentary action on marriage equality and covers all 26 Ben & Jerry's stores across Australia.
"Imagine heading down to your local Scoop Shop to order your favourite two scoops of Cookie Dough in a waffle cone. But you find out you are not allowed – Ben & Jerry’s has banned two scoops of the same flavour. You’d be furious! the Vermont-based company said in a statement on its Australian website. "But this doesn’t even begin to compare to how furious you would be if you were told you were not allowed to marry the person you love."
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The company hopes the ban will encourage customers to contact their local lawmakers and demand marriage equality.
In Australia, over 70 percent of the population supports marriage equality, according to national polls. A push to legalize same-sex marriage last year through a referendum was blocked by the Senate over fears that campaigns against the issue "could endanger the LGBTQI community and wouldn't even guarantee marriage equality."
"Before the next parliamentary sitting on June 13th, it is time to stand up for fair and equal rights for all by letting our leaders know that we demand Marriage Equality!" Ben & Jerry's statement said.
And until then, "no marriage equality, no same flavor scoops."