Amazon launched the Echo Look Wednesday, a new device that observes how users dress and offers fashion advice based on algorithms and technology, CNBC reported.
The Echo Look is similar to Alexa, the voice-operated device that plays music, provides weather forecasts, traffic and news updates and more.
The Look takes "full-length photos and short videos" with a computer-generated background blur and stores them in a companion app. Its "Style Check" service "combines machine learning algorithms with advice from fashion specialists," Amazon says.
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The Echo Look will feature all of the other functions of the Echo Dot and standard Echo.