America’s Favorite Pizza Chain, Mexican Brand & More Revealed in Latest Harris Poll

Five Guys dethrones In-N-Out Burger, Starbucks narrowly defeats Dunkin' Donuts and more trends revealed in Harris Poll's latest EquiTrend Study on brand health longevity. This year, more than 100,000 U.S. consumers assessed more than 4,000 brands (including 90 restaurant brands) across more than 450 categories. Click here for details on the methodology and scroll through the photos to see the top restaurant brands of the year in eight major categories.

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Five Guys ousts two-time winner In-N-Out Burger to take home the Burger Restaurant Brand of the Year honor. Those two brands are followed by Shake Shack, Wendy’s, Culver’s, Whataburger, McDonald’s, SONIC America’s Drive-In, Smashburger and Steak ‘n Shake.
The Cheesecake Factory makes its study debut as the Casual Dining Brand of the Year, leading the category in quality and purchase consideration. Its brand equity is largely driven by younger consumers, the research found.
Chick-fil-A wins Chicken Restaurant Brand of the Year for the fourth year in a row.
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It was a close one, but Starbucks narrowly edged out Dunkin' Donuts to take home the win in this category. Dunkin' won the previous three years.
Troy Bernard
Moe's wins the title for the second year in a row. Baja Fresh Mexican Grill and Taco Bell come in second and third.
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Ben & Jerry’s is the inaugural Brand of the Year in the Ice Cream and FroYo Shop category, based on its strong quality and purchase consideration ratings. Its scores were among the top 10 across all award brands, Harris Poll says.
Papa John's is Harris Poll's Pizza Chain Brand of the Year for the first time since 2012, unseating Pizza Hut, which had held the top spot for the last four years.
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Subway earns top honors in this category for the seventh consecutive year. While Harris research says it holds similar brand equity across generations, younger generations are more likely to frequent the sandwich shop.
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