Toblerone is facing a mountain of criticism for changing the shape of its famous triangular candy bars in British stores, a move it blames on rising costs, NBC News reported.
Consumers in the U.K. noticed they were getting less chocolate in some bars because of bigger gaps between the distinctive chocolate peaks.
Modelez International, the U.S. company that makes the bars, said it was forced to widen the spaces because of "higher costs for numerous ingredients."
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It said bars in the U.K. were being reduced from 14.1 oz to 12.7 oz and 6 oz to 5.3 oz but the size of the packaging remains the same.