'Hiddleswift' appears to be over.
Multiple outlets are reporting the high-profile celebrity couple have called it quits after three months of dating.
"Taylor felt he wanted to take the relationship to be too public," a source close to the situation told E! "and she was not happy about it and thought it was too much publicity."
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E! and Us Weekly were among the other outlets reporting the couple's split.
The end came rather swiftly. Just this past July Hiddleston was spotted frolicking on the beach with the singer wearing a handmade 'I [Heart] T.S.' tank top as the two splashed in the ocean. The couple has been captured socializing with celebrity friends Ryan Reynolds and Blake Lively and Swift even met Hiddleston's mother in England.
Swift was most recently involved with DJ Calvin Harris. Prior to that she had been linked to Harry Styles and Conor Kennedy.
Calls from NBC to Swift's publicist went unanswered.