What's in a name? For Ma Jeng Shiuan, a university student in Taiwan, the answer was an opportunity for some fishy business.
The 22-year-old said he officially changed his name to "Ma Jeng Shiuan Bao Zheng Gui Yu" for a few days this week, adding the words "dancing salmon" in a bid to get free sushi following a promotional offer at a national restaurant chain.
The temporary deal from "Taiwan Sushiro" offered free all-you-can-eat sushi to anyone with "gui yu" — the Chinese characters for salmon — in their name.
U.S. & World
Stories that affect your life across the U.S. and around the world.
The promotion prompted an unexpected craze that was dubbed "salmon chaos" on social media and by local news outlets.
Read the full story here on NBCNews.com