An Indiana animal shelter is encouraging "Pokemon Go" players to walk an adoptable dog, and Facebook has hired a production company to film the initiative.
Muncie Animal Shelter director Phil Peckinpaugh said a film crew shot video about the shelter's efforts Monday. It will appear on Facebook Stories, a video series that showcases human interest stories from around the country.
Peckinpaugh promoted the program on Facebook after the smartphone game craze sent groups of players walking around the community in search of digital creatures.
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More than 250 people visited the shelter between July 12 and July 17 after Peckinpaugh advertised the program on Facebook. The post was shared tens of thousands of times as of Tuesday morning.