Mattel Contract One More Sign K-Pop Here to Stay

South Korea Japan BTS
Kin Cheung/AP, File

The trappings of success continue to arrive for K-pop sensation BTS, the latest a contract with the toy company Mattel which secured rights to produce dolls of the boy band.

And Mattel is not beyond riding those K-pop coattails. Shares of Mattel Inc. spiked almost 9 percent Monday, a day after the toymaker announced a global licensing agreement that also includes collectible figures and games.

The South Korean boy band, made up of members RM, Jin, SUGA, j-hope, Jimin, V and Jung Kook, last year became the first Korean pop group to reach No. 1 on the Billboard top 200.

U.S. & World

Stories that affect your life across the U.S. and around the world.

New Evidence Shows Nunes Aide Communicated With Parnas on Ukraine

Starr, Dershowitz Expected to Join Trump Impeachment Defense Team

BTS is an acronym of Bangtan Sonyeondan or "Beyond the Scene." The band debuted in June 2013.

Copyright AP - Associated Press
Contact Us