For Northern Ireland, ‘Game of Thrones’ Is Much More Than a Popular TV Show

Tourism has become big business for Northern Ireland, with the show helping to attract 120,000 visitors a year and bringing in $40 million annually

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Over the course of eight seasons, "Game of Thrones" was filmed in more than 49 locations throughout Northern Ireland. From historic castles to rugged coastlines and ancient forests, the sites have grown popular with fans eager to visit, NBC News reports.

Tourism has become big business for Northern Ireland, with the show helping to attract 120,000 visitors a year and bringing in $40 million annually to the local economy. But not everyone is so gushing about the show's impact on their ancient land. Some have raised concerns about how the sudden influx of tourists may affect the conservation of historic sites.

For many, however, the positive attention is preferable to the way things were before. For decades, Northern Ireland struggled to draw visitors, with many people associating the country with the decadeslong sectarian conflict known as "the Troubles," even after it largely ended in 1998.

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William van der Kells, who runs a business at the show's "Winterfell," believes "Game of Thrones" has helped alter that perception. “We had 40 years of violence. People have got killed, maimed, injured. Now we have fantasy violence, and it is bringing in more money.”

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