Beyoncé's better known for being intensely private, but even the pop star who kept her pregnancy so private people thought it was fake has given in to the lure of Tumblr.
Bey has just begun a Tumblr and shared over 150 photos of herself and her loved ones Thursday — with little fanfare but plenty of candor.
Within the flood of images were shots of Beyoncé horsing around on beaches, rocking out for the camera, posing with lei-laden Hawaiians and performing with husband Jay-Z.
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There were also a handful of video clips that showed the pop star shyly showing off a tree she liked the look of, getting competitive at Connect 4 on an airplane and demonstrating an elaborate secret handshake.
It looks like the collection of pictures won't be the last to appear on Bey's Tumblr, either.
"This is where I share with you, this will continue to grow as I do," she wrote in a short message on the blog.
For now, in the world of Beyoncé and Jay-Z, it's probably their new baby Blue Ivy who's growing fastest.