After reviewing 400 lonely hearts ads in newspapers and websites, Swedish researchers concluded that most stereotypes are right.
In the ads, men routinely described wanting younger partners and often touted financial success and their large homes in searching for a match.
Younger women most often wanted older men.
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However, the study found that both men and women seemed to place equal importance on physical attractiveness. And these two tidbits may surprise you:
Men often said they wanted the younger women for their intelligence and high income, along with beauty.
And the majority of women over 60 were looking for a younger man.
The day of the cougar has dawned.