"Where in the World is Matt Lauer" is back, and this time, "Today" viewers are being given a chance to follow in his footsteps.
To celebrate the 10th anniversary of the "Today" host's travel series - where he traipses from country to country without giving his 30 Rock-logged co-hosts a head's up as to where he's headed - the daily news program is offering viewers a chance to win a trip to one of Lauer's destinations.
Not only will Lauer's latest trip - set to kick off November 7th - feature brand new Facebook and Twitter interaction (viewers will be able to unlock clues as to his whereabouts), the official "Today" show site will allow fans to log on for a chance to win a trip for two to one of Lauer's 2011 destinations. The best part? The winner gets to choose the destination.
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The odds of one of the choice locales being extremely exotic are good, seeing as Lauer has already visited 44 different destinations, logging well over 200,000 air miles.
Selected Reading: MSNBC