NBC

Google Sells the Future, Powered by Your Personal Data

"We need to think hard about how AI gathers and extrapolates data," said an artificial intelligence researcher

What to Know

  • New, more personalized features rolled out by Google are supported by the massive trove of data that Google collects
  • User data helped make Google one of the best-regarded brands in the world, according to one Morning consult poll
  • Data collection practices are coming under new scrutiny after the Cambridge Analytica scandal struck Facebook

Advanced new features rolled out this week by Google, like customized Google Maps suggestions and an assistant that can make appointments over the phone, are underpinned by the massive data trove Google collects every day, NBC News reported.

There are seven Google products with at least 1 billion active monthly users, which wouldn't work as well if they didn't have access to user data.

That data helped make Google one of the best-regarded brands in the world, according to one Morning consult poll, but data collection practices are coming under new scrutiny after the Cambridge Analytica scandal struck Facebook.

U.S. & World

Stories that affect your life across the U.S. and around the world.

US Coronavirus Updates: Death Toll Tops 6,000; Jobs Report Due Friday

Asian Stocks Tumble After Wall Street Rises on Pricier Oil

"We need to think hard about how AI gathers and extrapolates data," said Oren Etzioni, CEO the Allen Institute for Artificial Intelligence. "It has deep implications."

Read More

Copyright AP - Associated Press
Contact Us