‘Doritos For Her’? PepsiCo CEO Says Women Don’t Want Loud Snacks

"They don’t like to crunch too loudly in public. And they don’t lick their fingers generously," CEO Indra Nooyi said

PepsiCo
Mark Lennihan/AP, File

PepsiCo CEO Indra Nooyi caused a stir online after saying that women don't like to "crunch too loudly" or lick their fingers like men do when eating Doritos. 

In an interview with Freakonomics, Nooyi was explaining how the company was looking into how it can cater to female customers based on snacking preferences by gender, Today.com reported. 

“As you watch a lot of the young guys eat the chips, they love their Doritos, and they lick their fingers with great glee, and when they reach the bottom of the bag they pour the little broken pieces into their mouth,” she said. “Women would love to do the same, but they don’t. They don’t like to crunch too loudly in public. And they don’t lick their fingers generously and they don’t like to pour the little broken pieces and the flavor into their mouth.” 

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The comments were widely panned on social media, with many thinking that Frito-Lay was developing a "Doritos for Her" snack. 

Doritos put the speculation to rest Monday night by tweeting, "We already have Doritos for women — they’re called Doritos, and they’re loved by millions."

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