Inspired by the 2016 presidential election, JetBlue conducted a social experiment to see if strangers could "reach across the aisle" for a common goal.
The airline teamed up with advertising agency MullenLowe to film the experiment, which also doubled as a commercial titled, "Reach Across the Aisle." They offered 150 passengers a free flight, but the catch was that they had to unanimously agree on the destination.
"This being one of the most polarizing political climates in history, we saw an opportunity to make a comment about what's truly possible when we all work together," MullenLowe executive creative director Tim Vaccarino told Adweek.
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The strangers were able to narrow down their options to two final destinations: Costa Rica and Turks and Caicos. Then all 150 agreed on the destination.