'Ikea' Reveals How to Pronounce 'Ikea' - NBC 10 Philadelphia
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'Ikea' Reveals How to Pronounce 'Ikea'

Americans have been mispronouncing the Swedish furniture store's name, "Today" discovered

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    Americans have been pronouncing the name of the Swedish furniture store Ikea all wrong, "Today" found out.

    Instead of emphasizing the the first letter and saying "eye-kee-ah," the way the word was intended to be pronounced is apparently "ee-kay-uh."

    An Ikea representative confirmed to "Today" that Americans, in fact, say the Swedish store's name differently from its actual pronunciation.