Hidden Camera Shows Cambridge Analytica Pitching Tricky Tactics - NBC 10 Philadelphia
President Donald Trump

President Donald Trump

The latest news on President Donald Trump's presidency

Hidden Camera Shows Cambridge Analytica Pitching Tricky Tactics

Cambridge Analytica CEO described how the company could record a person accepting a bribe, "an offer he can't refuse," or "send some girls around to the candidate’s house"

    processing...

    NEWSLETTERS

    Hidden Camera Shows Cambridge Analytica Pitching Tricky Tactics
    Patricia de Melo Moreira/AFP/Getty Images
    Cambridge Analytica's chief executive officer Alexander Nix gives an interview during the 2017 Web Summit in Lisbon on Nov. 9, 2017.

    In a meeting with the head of Cambridge Analytica — the political data firm used by the Trump campaign in 2016 — reporters from NBC News’ U.K. partner ITN Channel 4 News posed as potential clients interested in changing the outcome of the Sri Lankan elections.

    The reporters, who were trying to find out how the company operated, quickly learned about the novel and deceptive methods employed by the company, including bribes, blackmail, and misinformation campaigns. The findings were broadcast by the network on Monday.

    On hidden camera, the reporters recorded Alexander Nix, chief executive of Cambridge Analytica, discussing the idea of hypothetically entrapping an opposition leader.

    He described how the company could record a person accepting a bribe, "an offer he can't refuse," or "send some girls around to the candidate’s house."

    DNC Takes Trump Campaign, Russia and Wikileaks to Court

    [NATL] DNC Takes Trump Campaign, Russia and Wikileaks to Court in Friday Lawsuit

    The suit seeks damages related to the the hack, claiming the DNC spent more than a million dollars to fix computers and lost even more in donations as a result of publicity surrounding the matter.

    (Published Friday, April 20, 2018)