After converting computer systems and rebranding branches last month from its recently-completed acquisition of First Niagara Financial Group, KeyCorp announced its first local sponsorship deal.
The Cleveland-based bank said it signed a multi-year partnership that will make subsidiary KeyBank the exclusive retail banking partner of Villanova University Athletics. Financial terms and the length of the deal were not announced.
As part of the deal, Key (NYSE: KEY) will be involved in several different partnerships, including a seat upgrade promotion at men’s basketball home games at The Pavilion and a digital sweepstakes giving one fan the opportunity to travel to a road game with the defending national champions.
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