Philly’s Iconic Geno’s Steaks Goes Wit’ Out Controversial Sign

After a decade in Geno's Steaks' window, a controversial sign requesting that customers speak English when ordering is gone. Geno Vento, son of Joey Vento, who opened the shop in 1966, spoke exclusively with NBC10's Keith Jones about why he decided to take down the sign.

7 photos
1/7
Geno Vento holds up the sign that used to hang in the window of his family's cheesesteak shop at 9th and Passyunk in South Philly. The sign sparked a controversy when his father, Joey Vento, first hung it a decade ago.
2/7
NBC10's Keith Jones talks with Geno Vento about his decision to remove the controversial 'Speak English' sign that hung in Geno's Steaks' window for a decade.
3/7
Geno Vento grins as he talks about his father's legacy.
4/7
A photo shows Joey Vento holding up a plaque honoring him.
5/7
Joey Vento talks with NBC10 in 2006 at the height of the controversy over his 'Speak English' sign.
6/7
In 2006, the controversial sign hangs in the window at Geno's Steaks.
7/7
Line cooks prepare cheesesteaks at Geno's Steaks on Oct. 13, 2016.
Contact Us