Philadelphia-Based Startup Nabs Comcast, PhilaU as Clients

A Philadelphia-based startup nearly four years in the making just scored several major clients – including Comcast – for its sustainability focused app.

Morgan Berman, the founder of MilkCrate, announced Thursday that Comcast will introduce its app to a pilot group of employees this spring, followed by a larger roll-out later this year.

"Comcast wants employees to learn how to be more sustainable at work and at home," Berman told the Philadelphia Business Journal. She describes the MilkCrate app as "a Fitbit for doing good."

When Berman first debuted MilkCrate several years ago, the app tried to offer consumers a way to easily locate environmentally friendly businesses in the city. Filters allowed users to search by neighborhood and type of business – including salons and restaurants.

But the app wasn't seeing the amount of success its creator had envisioned. Turning to a roomful of tech entrepreneurs during her announcement, Berman asked: "How many of you realized your idea was working in your head but not in the real world?"

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