Pennsylvania-Based Staging Company Revolutionizes The Concert Experience

TAIT, a staging company based in the tiny Pennsylvania borough of Lititz, creates the most innovative technology for concerts and events -- revolutionizing the experience of live showcases.

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With digital technology being incorporated into live events, attendants' expectations of a "good show" are evolving.
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With this in mind, the Red Hot Chili Peppers teamed up with stage-designing company TAIT to bring their eclectic, groovy music to life for "The Getaway Tour." In turn, TAIT created "the largest, automated, kinetic light installation in concert touring history," according to the company's website.
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"From my perspective over the years, events have turned into experiences," said Chief Creative Officer of TAIT Adam Davis. "Concert-goers aren't looking for just a performance anymore, but an experience."
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TAIT creates the wavy, scenic effects for the legendary band using roughly 1200 LED light fixtures called "Nano Winches."
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Each Nano Winch is the size of a toaster and can move individually or in arrays for dramatic moving light displays from a cable that hangs above the crowd.
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It takes about two and a half hours to install the lights, and about one and a half hours to take down the installation.
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The floating LED lights are capable of moving any direction at 10 feet per second. Engineers make this possible using a software called "TAIT Navigator."
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Daniel Stamm/NBC10
The software syncs the Nano Winches to the live music. A team of software engineers took weeks to create the pre-programmed choreography for the computerized Nano Winches at TAIT's rehearsal space.
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The software lets the Nano Winches know what to do and when to do it. In this photo, a RHCP song cues the floating LED lights to form the band's iconic logo.
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"By incorporating this digital technology to the concert, we create a unique energy in the room and are able to display certain emotions and enhance the music," Davis said.
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TAIT has used the technology for other high-profile clients, including Beyonce, U2, Taylor Swift, and the 2012 London Olympic ceremonies. The company will return to the Wells Fargo Center to service Cirque du Soleil during their visit March 8 to 12.
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Meanwhile, the Red Hot Chili Peppers will continue showcasing the Nano Winches at "The Getaway Tour" through Oct. 10.
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