Philadelphia has a lot going for it, but are local entrepreneurs and business owners on the same page as city leaders when it comes to touting its advantages?
Visit Philadelphia has launched a new messaging toolkit meant to be a resource for local businesses when it comes to marketing Philadelphia.
The destination marketing organization and Rakia Reynolds of local full-service communications agency Skai Blue Media in May 2016 partnered to create an entrepreneur-in-residence program to brainstorm fresh ideas and incorporate more of the entrepreneur community’s voice into Visit Philadelphia's marketing efforts.
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The latest initiative is what is called the Philadelphia Messaging Toolkit, aimed at entrepreneurs and business leaders to help them talk about Philadelphia in a unified manner.
The toolkit includes Philadelphia facts and news that can be used in speeches, talking points and conversations, according to Meryl Levitz, president and CEO of Visit Philadelphia.
See below for a few highlights.
City officials and industry leaders have recognized for some time that Philadelphia lacks a clear and consistent message and identity, and that the city needs to be more unified in how it markets itself to attract business and talent.
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