Expect to see advertisements from University of Maryland University College pop up throughout Greater Philadelphia as the college — which offers online undergraduate and graduate programs to adult learners — kicked off a major marketing push in the region this week.
Signs and billboards at SEPTA stations and bus stops across the city now tout UMUC’s focus on flexibility, experienced-based credit options and its clout as a respected state university, with TV commercials on the way. The expansion into the Philadelphia area comes as UMUC maxed out advertising options in the Delmarva region and decided to look north to continue growing.
An initial market research study put Greater Philadelphia in the top five options for its expansion, said Erika Orris, UMUC chief enrollment and marketing officer, and the proximity means students could take a hybrid online-in-person course by heading to its campus once or twice a month.
Moving into Philadelphia gives UMUC access to adult students outside its core population of Maryland residents and veterans, Orris said, as those markets have topped out.
"The Philly market is a very strong one of working adults who are pursuing their degrees in either undergraduate or graduate programs," she said.
Find out more about the UMUC push at the Philadelphia Business Journal.
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