CEO

Visit Philly Turns to Wawa Welcome America Leader as New CEO

Jeff Guaracino, currently president and CEO of Welcome America Inc., will be the new chief executive of Visit Philadelphia

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Visit Philadelphia

What to Know

  • Jeff Guaracino, currently president and CEO of Welcome America, will be the new chief executive of Visit Philadelphia.
  • Next month, Guaracino takes over the role filled by Meryl Levitz, who was the founding leader of Visit Philly.
  • The Visit Philly tourism agency drums up leisure visitation to the five-county region.

Visit Philadelphia will have a new leader by year's end — the destination marketing organization has named its new president and CEO.

Jeff Guaracino, currently president and CEO of Welcome America Inc., will be the new chief executive of Visit Philadelphia, the tourism agency charged with drumming up leisure visitation to the five-county region. He will start his tenure on Oct. 29.

Guaracino takes over the role filled by Meryl Levitz, who was the founding leader of Visit Philadelphia, which was originally called the Greater Philadelphia Tourism Marketing Corp.

Since it launched its first campaign in 1997, leisure tourism to the region grew to 38.2 million leisure travelers and over 1 million Center City hotel room nights in 2017 alone.

Find out more about Guaracino's expereince at the Philadelphia Business Journal.


For more business news, check out pbj.com.

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