Camden’s waterfront concert venue will be rebranded for the third time in its 20-year history, as the Susquehanna Bank Center will morph into BB&T Pavilion.
Winston-Salem, North Carolina-based BB&T Corp. confirmed the change, which will be officially announced Monday by the facility’s operator, Live Nation. A BB&T spokesman said sign changes are currently in progress and will be completed in the next few months.
BB&T acquired Susquehanna Bancshares in August for $2.5 billion. It was widely assumed that the concert venue would take on the BB&T moniker in some fashion but the bank did not confirm that until Thursday.
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