Useful Is the New Cool for Millennials

For millennials, it’s simply not enough to incorporate technology into your brand -- brands must now use technology to innovate in ways that make their customer’s experience seamless.

In order to stay ahead of the competition, brands must embrace technology that provides a useful interaction with their products or services.

Millennial use the mantra, “useful is the new cool,” and millennial parents take it one step further -- “useful is the new essential.”

We know that millennials are 2.5 times more likely to embrace new digital, social and mobile channels than their predecessors. They desire to have technology integrated into their customer experience. Read more about this story on 

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