Useful Is the New Cool for Millennials

[NECN]092913_ipad_6AM-E_NECN1500kMP4_640x360_2409228378
Getty Images

For millennials, it’s simply not enough to incorporate technology into your brand -- brands must now use technology to innovate in ways that make their customer’s experience seamless.

In order to stay ahead of the competition, brands must embrace technology that provides a useful interaction with their products or services.

Millennial use the mantra, “useful is the new cool,” and millennial parents take it one step further -- “useful is the new essential.”

We know that millennials are 2.5 times more likely to embrace new digital, social and mobile channels than their predecessors. They desire to have technology integrated into their customer experience. Read more about this story on PBJ.com. 

For more breaking business news go to PBJ.com

Copyright bizjournal
Contact Us