It's not just about King of Prussia Mall anymore, ok?
The retail linchpin of Montgomery County is set to expand yet again, but the Valley Forge Tourism and Convention Board is touting the entire county's shopping scene in a new 30-second television commercial.
The commercial, paid for by the county tourism agency, will air in Philadelphia and Washington D.C. the next three weeks. It is part of a marketing campaign called "Destination Shop Montco" that stretches into fall.
Valley Forge President and CEO Mike Bowman said the campaign will highlight not only the expanding KOP Mall but the rest of the 30 million square feet of selling space, which the agency said attracts about 30 million shoppers a year.
"Our iconic King of Prussia Mall is fantastic and is about to become even more amazing with a new corridor that adds 50 more stores and restaurants. Philadelphia Premium Outlets offers major brands at steep discounts," Bowman said in a statement. "And for shoppers looking for one-of-a-kind additions to their wardrobe, places like Skippack Village, Ambler Main Streets and Souderton-Telford are attractive, welcoming and walkable."
Over a video montage of four women partying their way through retail stores and outlets, the message is clear: Montgomery County's 500 restaurants, 74 hotels and six malls make it (in the opinion of Valley Forge) "the best shopping in the U.S."
Before the commercial gets to the shopping spree, it begins with a bit of humor. A young woman sitting with her boyfriend laments receiving photos from her girlfriends.
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"Oh, no. Mandy keeps sending me pictures of the girls' trip to Montco," she tells her boyfriend.
Next, in big white letters come the message: "You're missing out."