Philadelphia Business Journal

Local Museum Racing Clock to Raise Funds for Rock & Roll Exhibit's Mobile ‘Mascot'

A local arts-and-cultural institution has turned to crowdfunding to restore its so-called mobile marketing ‘mascot.'

The National Museum of American Jewish History from Sept. 16 through Jan. 16, 2017 will hold the Bill Graham and the Rock & Roll Revolution exhibition revolving around the life and career of the influential concert promoter, who's worked with artists like Jimi Hendrix, The Who, Led Zeppelin and The Rolling Stones.

To promote the exhibition across the country, the museum purchased a 1979 Volkswagen bus — named "Steely Van" — that will travel to other festivals. It was painted in a partnership with the Mural Arts Program.

The museum turned to crowdfunding to raise $10,000 to support the purchase, travel and the painting of the van, but as of press time less than 25 percent of funding goal has been raised before the Aug. 20 end date.

The goal must be hit by Aug. 20 or the museum won't receive any of the donations already made.

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