Le Méridien Hotel Targets Millennials With $1M in Renovations

The Le Méridien Philadelphia will get a million-dollar renovation — its first major update since it opened in 2010 — that will re-imagine the common and food-and-beverage areas, gearing the spaces toward the millennial traveler.

Millennials are an audience hotel brands have been targeting for some time now. This demographic has an annual spending power of $200 billion, with each U.S. millennial spending an average of $3,900 in 2015, according to a report by Oracle Hospitality.

The 202-room Le Méridien, which opened in May 2010, will undergo a $1 million to $1.5 million renovation — the scope of which includes a remodel of the common areas, including the entry vestibule, arrival zone and bar; and a transformation of the food-and-drink area into an all-day dining concept catered toward millennials who want to eat, drink and work at the same time.

Construction will begin Monday, Feb. 20 and is slated to be completed on March 31.

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