The Ice Bucket Challenge, the fast-growing social media phenomenon, has everyone from Gov. Chris Christie to Justine Timberlake participating to raise awareness of amyotrophic lateral sclerosis (ALS), or Lou Gehrig's Disease.
And it looks like the Philadelphia region’s tourism industry leaders aren’t immune.
In a YouTube video uploaded on Friday, Jerry Lepping, executive director of Visit Bucks County, Bucks County’s tourism agency, has challenged several of the region's tourism leaders to participate.
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