Hershey's Chocolate World is gearing up for its 100 millionth visitor.
The free attraction in eastern Pennsylvania offers a behind-the-scenes look at the history of the iconic chocolate company and now the media group LNP reports officials are planning to commemorate the milestone visit.
Chocolate World's website says more than 99.92 million people have visited.
When the 100 millionth visitor is identified, that person will receive a year's supply of Hershey's candy and free admittance to Chocolate World attractions for a year.
Also, anybody who posts a social media picture hash-tagged #100MillionMemories gets a free chocolate bar during a future visit.
Chocolate World opened June 30, 1973, and replaced old tours of the Hershey factory. The 12-minute ride has been expanded with other attractions since.