Gus’ Replacement Ousted By Lottery

Pa Lottery Powerball Ticket
NBC10 - Dan Stamm

Looks like this Penny wasn't so lucky after all.

The perky character who promotes the Pennsylvania Lottery is being phased out. That's according to PennLive.com.
 
The red-headed spokeswoman, played by an actress, appeared in lottery commercials, billboards and other ads. But Penny apparently didn't connect with ticket buyers.
 
Instead, the Lottery has begun running a marketing campaign focusing on seniors.
 
State officials say the new ads convey how healthy, active older residents contribute to a community's well-being. Lottery proceeds fund programs for seniors.
 
Penny had replaced Gus, the popular mascot affectionately referred to as the second-most famous groundhog in Pennsylvania.
 
Gus, though, won't be coming back. Officials say he's enjoying his retirement.

Copyright AP - Associated Press
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