A local food ordering and delivery service company is no more. Months after its initial launch in the Philadelphia area, the company has shut down operations due to the economics of doing business in the suburbs and the rise in competition that includes companies like Amazon and Uber.
Blue Bell, Pennsylvania-based Menu123 launched its services last December in the Montgomery County and Center City markets.
Initially, the company delivered food from restaurants that otherwise do not offer delivery, but later added grocery stores and courier service due to customer demand. That shift made Postmates, Instacart and Amazon Prime Now the closest competitors in the Philadelphia market to Menu123.
Menu123, however, closed its doors and shut down business on Tuesday.
"The economics of the business model in the suburbs just doesn't really work," President and CEO Lina Shenk told the Philadelphia Business Journal.
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