Fashion design students from Drexel University’s Westphal College of Media Arts & Design spent three weeks designing and creating dresses made from diapers.
The project came as a result of a challenge issued by SCA, a global hygiene and forest products company with headquarters here in Philadelphia: to create beautiful garments using — exclusively — SCA’s TENA incontinence care products and materials. Products used included absorbent products for men and women such as pantiliners, daytime and overnight pads, male guards and adult diapers.
SCA provided materials to the 13 students, who worked in four groups. The winning team created a green-braided dress and was awarded $1000 by SCA. Two groups of runners-up were awarded $250 per team.
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SCA used this contest as a way to help educate and open a dialogue about incontinence.
The remaining unused products were donated to a local women’s shelter.