Cumberland County

Man Dies in Shooting Ambush as He Walked Out of NJ Wawa

Luis "Fluff" Rivera was shot and killed as he walked out of the North Delsea Drive Wawa in Vineland, New Jersey, overnight

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What to Know

  • Luis "Fluff" Rivera was shot and killed as he exited the Wawa at 501 N Delsea Dr. in Vineland, New Jersey, late Thursday night.
  • An employee at the store said that Rivera was ambushed.
  • Police have yet to make any arrests.

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A man was gunned down as he walked out of a Vineland, New Jersey, Wawa store late Thursday night in what authorities believe was a targeted attack.

Vineland police and members of the Cumberland County Prosecutor's Office Major Crimes Unit responded to the Wawa at 501 N Delsea Dr. to find 23-year-old Luis Rivera dead of gunshot wounds, the prosecutor's office said.

A preliminary investigation revealed that the 23-year-old Vineland man was targeted as he exited the store.

"This does not appear to be a random act," a news release from prosecutor's said.

An employee, who wouldn't go on camera, told NBC10's Miguel Martinez-Valle that gunmen came out of the restroom and ambushed Rivera while he was still inside the store.

Crews in hazmat suits could be seen clearing broken glass from in front of the store Friday morning.

Rivera, known as "Fluff," was well known to people in the Vineland community.

"It's a very sad thing," Vineland's Marta Marrero said.

Investigators haven't named any suspects.

Anyone with information was asked to contact Vineland police Det. Christopher Fixler at 856-460-0806 or Cumberland County Prosecutor's Office Major Crimes Unit Det. Paul Panchesine at 856-332-6233. Tips can also be sent anonymously through or

Wawa spokeswoman Lori Bruce released this statement following the deadly ambush:

"The safety and security of our associates and customers are our top priority.

"Police are currently investigating the incident that occurred early this morning at our Vineland store. There were no store associates involved or injured. The police responded immediately and we are cooperating with them to provide any information we can to help with the investigation."

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