It may be easy to shrug off the arts-and-cultural industry as "fun and games," but a local alliance has an "agenda" that will show the sector's impact on Greater Philadelphia.
Arts-and-cultural organizations are a serious business for the Philadelphia region, generated $3.3 billion in total economic impact and 44,000 full-time jobs, according to a 2012 economic impact study by the Greater Philadelphia Cultural Alliance. About 36,100 of those jobs were in other industries outside of arts and culture.
But the value of this industry goes "far beyond economic impact," according to President Maud Lyon, which launched Agenda, an ongoing initiative that will "make a well-rounded argument and case for arts and culture that shows what that impact is."
It's a part of the Cultural Alliance's strategic plan to broaden the case for the arts-and-cultural sector, Lyon said.
To read the full article, click here
For more business news visit, Philadelphia Business Journal
