Comcast has acquired French ad video tech company StickyAds.tv, according to two reports.
The Philadelphia-based media giant has not confirmed the deal but Business Insider expects a formal announcement Monday.
A source outside the company told Business Insider the deal was all-cash and worth at least $100 million.
Business Insider describes Sticky Ads, which started in 2009, as a “supply-side platform (SSP) that specializes in helping publishers and TV broadcasters sell their video advertising inventory, both online and on TV.”
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