Center City-based Neat Co. got some airtime on the NBC reality show "Celebrity Apprentice" Monday night. The show's contestants were assigned a task to create a TV ad boasting Neat's cloud-based Smart Organization Systems. The winner got $40,000 ($20,000 of which was from Neat) to contribute to the charity of choice.
Neat's Chief Marketing Officer Evan Kramer and Rafi Spero, a co-founder of Neat, appeared in the episode. They announced the celebrity contestants' tasks and judged them on their execution.
The airing created a national buzz around Neat, Kramer said. And it couldn't have come at a better time.
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