Everyone called him "Joe" although his real name was Antonio Lombardo.
He was the owner of Lisa's Pizza and Italian Restaurant in Telford, Pa.
On Monday, his bludgeoned body was found inside the shop he'd run for more than 20 years.
People in this small town of about 5,000 said Tuesday they can't imagine who would do such a thing.
Telford's police chief says in his 40 years on the force, there has never been a murder.
Police are working with the Montgomery County District Attorney's office on the investigation.
A vigil will be held Thursday night at 7pm at Lisa's Pizza.
Copyright AP - Associated Press
