Philadelphia Business Journal

A is for App: Rodin, Art Museum Changing Visitor Experience With Tech

First A was for apple. Then it became: A is for art museum. Now the Philadelphia Museum of Art is showing its visitors A is for app.

Starting this month, the city landmark home to thousands of pieces of art and the nearby Rodin Museum will offer the public a chance to explore their galleries in a whole new way – via an iPad app.

"It is a treasure hunt," said William Weinstein, the John H. McFadden and Lisa D. Kabnick director of information and interpretive technologies at the museum.

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