Police are on the look out for a robbery suspect who targeted an Atlantic City video store.
The incident happened on Sunday around 6:45 p.m. on the 1500 block of Atlantic City Avenue and was captured on surveillance tape.
Police say that the 36-year-old manager of the store was sitting on top of a step stool inside when he saw the suspect enter.
The suspect reportedly took a magazine from a rack and asked the manager the price. As the manager looked at it, police say the suspect began to punch him in the face several times, causing the manager to fall on the floor, breaking his nose in the process.
Raw Video: AC Robbery Surveillance Footage
The manager managed to get outside and run to a nearby convenience store for help.
“His eyes were all bloody and he was bleeding from the mouth and the nose,” said the convenience store manager.
With the manager gone, the robber allegedly grabbed around $400 from a drawer behind the counter and fled through the back door of the store.
K-9 Officer Garry Stowe and his partner tracked the robber to an area near Kentucky Avenue. Several patrol officers checked the area but couldn’t find the suspect.
The victim’s broken nose was treated by ambulance personnel on the scene. Police say that he did not want to be taken to the hospital.
The victim also believes that the same man robbed the video store a few days earlier, though he says that incident wasn't as violent.
The suspect is described as a black male, approximately 30 years old, 6-foot-2, 200 pounds with a stocky build.
He was last seen wearing a dark brown or black coat with a wing type insignia on the back, a black knit cap and black gloves.
If you have any information on this crime, please contact the Criminal Investigations Unit at 609.347.5766 or Crimestoppers at 609.652.1234.
Fan, follow and download: Get the latest from NBCPhiladelphia.com anytime, anywhere. Follow us on Twitter, Facebook and NBC Philadelphia. Sign up for our breaking news newsletter. And, get breaking news delivered right to your mobile phone -- just text PHIBREAKING to 639710 to sign up. (Message and data rates may apply.)