Some call them "haggle hunters" -- they believe every price can be lowered.
With the economy faltering haggling is on the rise. A recent survey by the Internet marketing research firm Big Research finds that 37 percent of people, ages 18 to 34, admit to haggling.
The keys to the haggling game are to know the products and have a price point, according to haggling expert Linda Jordan.
Jordan and Kathy Brosmith own a custom wardrobe consulting company and they are haggling experts.
"I ask a question like how much can you let this go for, when is the next sale coming, can you presale? And at what price can you presale it at," said Brosmith.
More people are asking for the price to change and, experts say, they're getting results.
"If they go into a shop and they know they've seen that same item for a lower price on the web... It certainly can't hurt to say I saw it, let me show you. Do you want to sell it to me for this?" said Challenger, Gray & Christmas CEO John Challenger.
Storeowners say be tactful -- it's all about technique and how well you know the storeowner.
Just be smart and work off a previous shopping relationship when possible.
Here are some great links to help get haggling: