Center City Tree Lighting Illuminates Small Business Saturday

When officials turned on the lights on a Christmas Tree in Center City, they were not only adding a festive luster to Dilworth Plaza but also illuminating Philadelphia-area businesses – especially small businesses that helped bring the holiday cheer to City Hall.

It was Small Business Saturday and local establishments took advantage of the holiday shopping weekend. NBC10’s Drew Smith has the details.

Displayed at City Hall is what is being called Philadelphia's official Holiday Tree, with a steel base around the bottom of the Christmas tree designed by a firm that's worked on high-profile productions like Hamilton, the Broadway smash hit and Tony Award-winning musical.

Small businesses across our area are hoping to get some love from holiday shoppers with Small Business Saturday. Aundrea Cline-Thomas has the details..

The tree lighting took place Saturday, Nov. 26, or Small Business Saturday.

The tree is part of the city's new, seven-week Philly Holiday Festival that features parades, light shows and fireworks displays from Thanksgiving through New Year’s Day.

The tree is a major investment for Philadelphia, funded in partnership with a number of businesses from around the region, including Geno's Steaks, Inspire, One Liberty Observation Deck, the Bethany Miracle Center and Wawa.