Main Line Cafe Employs 'Pokemon Go' to Attract Customers Amid SEPTA Service Disruptions - NBC 10 Philadelphia

Main Line Cafe Employs 'Pokemon Go' to Attract Customers Amid SEPTA Service Disruptions

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    Philadelphia Business Journal
    SEPTA's Regional Rail Station as it shows on "Pokemon Go". Trail's End Cafe is located within the station.

    Can a Main Line café "catch 'em all"? "Pokemon Go" has taken the country by storm, and one café located at a SEPTA Regional Rail station is leveraging the game's popularity for business amid the transit agency's service disruptions.

    Shuttle buses have replaced SEPTA's Regional Rail trains on the Cynwyd Line in Bala Cynwyd — a result of the transit agency pulling 120 of its Silverline V Regional Rail cars for inspection and repairs following the discovery of cracks in the cars over the Fourth of July Weekend.

    That's an issue for Trail's End Café that operates out of that station, offering commuters with food, drinks and ice cream since it opened in late May this year.

    "Only being open a month, we were fighting the battle of culture change," said co-owner Tracy Katz, who said the shuttle buses don't drive traffic through the café since they're located up the hill and away from the establishment.

    To read the full article, click here.


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