If you were planning to sing your heart out at Taylor Swift's concert in Philadelphia next July, you may be out of luck. The process is more complicated than you realize, and you could be out of the running for tickets.
The superstar announced her Reputation stadium tour dates on Monday. The closest dates are the Linc on July 14, MetLife Stadium in East Rutherford, New Jersey on July 21 and Heinz Field in Pittsburgh on August 2.
Ticketmaster’s “verified fan” system requires Swifties to prove their love and dedication to the popstar by engaging in social media tasks and activities around her new album, which officially dropped on Friday. Die-hard fans started the process months ago, August 25 to be exact. By completing "fan engagement acts" such as watching music videos, preordering Reputation, and buying TaySwift merchandise, fans boost their chances of getting tickets. Your priority score increases as you do more things.
Ticketmaster's Verified Fan system isn't a new concept. Bruce Springsteen sold most of his tickets to Springsteen on Broadway through this system. More tickets are ensured to the “verified fans,” which means less tickets are sold through secondary marketplaces, leading to higher prices.
Registration for Swift’s “verified fan” program ends Nov. 28 at noon. Fans in the program can buy a maximum of six tickets per concert.
Tickets for the general public go on sale December 13.