Business

Eagles' Devonta Smith Inks NFT-Tied Shoe Deal

In this photo illustration, a NFT (Non-fungible token) sign is seen on a smartphone.
Pavlo Gonchar/SOPA Images/LightRocket via Getty Images

Endstate, a high-tech footwear company, has chosen a member of the Philadelphia Eagles for its first athlete collaboration, reports the Philadelphia Business Journal.

The Boston company is teaming up with Eagles wide receiver DeVonta Smith to create a signature sneaker.

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“As a two-time National Champion and Heisman Trophy winner, first-round NFL draft pick, and standout wide receiver for the Eagles, DeVonta’s on-field resume speaks for itself, but we’re equally as impressed with who he is off the field,” said Bennett Collen, CEO and co-founder of Endstate, in a statement. “We’re excited to work with DeVonta to design a sneaker that embodies what makes him special — generational talent, hard work, high character, and impeccable style.”

Endstate co-founder Stephanie Howard told the Business Journal that when the company went out looking for a collaboration partner, it wanted someone who had a powerful story to tell.

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Check out PBJ.com's full article for how the sneaker will be released digitally via an NFT -- and when the physical sneakers are set to drop.

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